digi connect: Update

We are devastated that the digi connect conference scheduled for Saturday, December 09, 2017 had to be cancelled late on Friday night, December 08 owing to the sudden and shocking cancellation of the event venue by the IBA. At about 6.30 pm on Friday, to our total shock and disbelief, we were verbally asked by an IBA administration person to cancel the event as the IBA has received a security threat. After this for several hours we were in discussion on phone with their senior officials, none of whom came over to the venue where we were doing final set up, to explain what exactly was the threat or how it could be mitigated.

We were also told us that owing to the alleged threat, the IBA had cancelled an event of their own earlier in the day. But they could not answer our question why, if this was so, they did not inform us much earlier in the day, which would have allowed us to change the venue.

Then, only on our insistence that we want their decision in writing, a brief email was sent to us at 9.56 pm by Mr. Jami Moiz / Assistant Professor Dept. of Marketing & Center for Entrepreneurial Development-CED, IBA, stating: “We regret to inform you that given a security advisory put out in view of the prevailing security situation the IBA is cancelling the booking.”

That late, we had no option left but to individually inform our sponsor, event partners, speakers, panelists and nearly 300 paid registered participants that we were cancelling the event owing to circumstances beyond our control. Interest in the event was so great that already 2 days ago we had posted that the event was sold out and we cannot take any more registrations.

Our only consolation is that hundreds of people had believed in this event and were looking forward to it as much as we were, and we would like to express our deep gratitude to all for their support and understanding.

 Please keep track of our website as we re-evaluate the prospect of reorganizing this event sometime in early 2018.

For any inquiries, please contact us on digiconnect@apr.com.pk

Who Should Attend

IF YOU’RE AN INFLUENCER OR WORK WITH INFLUENCERS TO PROMOTE YOUR BUSINESS, THEN THIS CONFERENCE IS FOR YOU.

digi connect is Pakistan’s first thought-sharing event dedicated to Influencer Marketing. It is a must-attend event both for marketers responsible for their company’s influencer marketing campaigns, and for influencers looking to expand their sphere of impact.

About The Event

While the use of quantitative methods like big data has become increasingly popular with marketers, a more qualitative shift is also needed. Given the evolving trend in consumer trust that marketers must address, they must engage much more with digital influencers.

To support such engagement, APR CONNECT, the digital wing of Asiatic Public Relations (Pvt.) Limited, is organizing a whole day meet up ‘digi connect’ for key stakeholders. The purpose of this event is to share thoughts, acquire new learning, and forge greater understanding and cooperation between all stakeholders.

Where

JS Auditorium,

IBA City Campus, Karachi

When

Saturday (09:00 AM to 04:30 PM)

December 09, 2017

Theme

Theme

Impact Beyond Metrics

The focus of digital marketing lately has been on numbers and employing metrics to be able to achieve ROI. But is that enough?

While both brands and influencers are keen on pursuing their goals and hitting big numbers, the qualitative side is largely being overlooked. The aim of this conference is to look at the impact of new age digital marketing of content through influencers beyond metrics to understand how to make the most out of these social celebrities.

Agenda

Agenda

The world of digital marketing is rapidly evolving. There is no doubt that those who proactively manage the influencer aspect of their content marketing strategies will gain higher brand awareness and better ROI. This will also result in enhanced equity and greater brand loyalty.

digi connect aims to bring together international digital experts, corporate executives, PR and digital agencies, influencers and bloggers, and academia and students to share knowledge and best practices in digital content creation. Participants will learn about the conversational model, digital literacy and empowerment, freedom of expression and privacy, and the power of earned engagement.

Our Keynote Speakers

Regional Director, Digital+Content, H+K Strategies MENA & Turkey

Elias Markopoulos

Regional Director, Digital+Content, H+K Strategies MENA & Turkey

Regional Director, Digital+Content, H+K Strategies MENA & Turkey

Elias Markopoulos

Regional Director, Digital+Content, H+K Strategies MENA & Turkey

Elias is a digital strategist specializing in Multichannel Content Strategy, Performance Marketing and Search Engine Optimization, and has led Marketing Automation, App and Website builds, Lead and Conversion Optimization programs for brands and companies operating in the FMCG, industrial, energy and government sectors.

Currently, he leads the agency’s digital and content offering, developing integrated campaigns for Huawei, Honor and Novartis, as well as leading the digital + content strategy for many regional government and non-governmental entities including the Mohammed bin Salman Foundation (Misk). Elias comes from a creative agency background in the UK. Since graduating with a BA in Web Design, Elias has held several specialist positions within the digital marketing sphere which has led to a in-depth knowledge of all aspects of digital marketing and communication.

Director Public Affairs & Communications, MENA, The Coca-Cola Company

Kathryn Casson

Director Public Affairs & Communications, MENA, The Coca-Cola Company

Director Public Affairs & Communications, MENA, The Coca-Cola Company

Kathryn Casson

Director Public Affairs & Communications, MENA, The Coca-Cola Company

Kathryn Casson has over 15 years experience in international policy making, working for the UK government’s international cooperation ministry – the Department for International Development (DFID), and previously at the World Bank in Washington DC and the United Nations.

Kathryn’s work has taken her to more than 10 countries in Africa and the Middle East where she has worked with governments and civil society on issues such as post conflict transition, nutrition, women’s health, climate change, microfinance and governance. She has an Honours degree in History from Queens’ College Cambridge and an MSc in International Development from the School of Oriental and African Studies of London University.

Head of Strategic Partnerships, South Asia Emerging Markets at Google

Adeel Farhan

Head of Strategic Partnerships, South Asia Emerging Markets at Google

Head of Strategic Partnerships, South Asia Emerging Markets at Google

Adeel Farhan

Head of Strategic Partnerships, South Asia Emerging Markets at Google

With an MA in Global Media and Post-national Communication from SOAS, University of London, Adeel has been involved with media planning and buying, television production and digital sales for the last 15 years in Pakistan, UK and Singapore. His current role at Google entails working with large media companies in SEA emerging markets, across a number of areas including ad monetization through DoubleClick platforms and YouTube content management.

JS Auditorium

IBA City Campus, Karachi

December 09, 2017

08:30 AM – 04:30 PM

Limited Seats Available

Title Sponsor

Event Partners