Keynote Speakers

Regional Director, Digital+Content, H+K Strategies MENA and Turkey

Elias Markopoulos

Regional Director, Digital+Content, H+K Strategies MENA and Turkey

Regional Director, Digital+Content, H+K Strategies MENA and Turkey

Elias Markopoulos

Regional Director, Digital+Content, H+K Strategies MENA and Turkey

Elias is a digital strategist specializing in Multichannel Content Strategy, Performance Marketing and Search Engine Optimization, and has led Marketing Automation, App and Website builds, Lead and Conversion Optimization programs for brands and companies operating in the FMCG, industrial, energy and government sectors.

Currently, he leads the agency’s digital and content offering, developing integrated campaigns for Huawei, Honor and Novartis, as well as leading the digital + content strategy for many regional government and non-governmental entities including the Mohammed bin Salman Foundation (Misk). Elias comes from a creative agency background in the UK. Since graduating with a BA in Web Design, Elias has held several specialist positions within the digital marketing sphere which has led to a in-depth knowledge of all aspects of digital marketing and communication.

Director Public Affairs & Communications, MENA, The Coca-Cola Company

Kathryn Casson

Director Public Affairs & Communications, MENA, The Coca-Cola Company

Director Public Affairs & Communications, MENA, The Coca-Cola Company

Kathryn Casson

Director Public Affairs & Communications, MENA, The Coca-Cola Company

Kathryn Casson has over 15 years experience in international policy making, working for the UK government’s international cooperation ministry – the Department for International Development (DFID), and previously at the World Bank in Washington DC and the United Nations.

Kathryn’s work has taken her to more than 10 countries in Africa and the Middle East where she has worked with governments and civil society on issues such as post conflict transition, nutrition, women’s health, climate change, microfinance and governance. She has an Honours degree in History from Queens’ College Cambridge and an MSc in International Development from the School of Oriental and African Studies of London University.

Head of Strategic Partnerships, South Asia Emerging Markets at Google

Adeel Farhan

Head of Strategic Partnerships, South Asia Emerging Markets at Google

Head of Strategic Partnerships, South Asia Emerging Markets at Google

Adeel Farhan

Head of Strategic Partnerships, South Asia Emerging Markets at Google

With an MA in Global Media and Post-national Communication from SOAS, University of London, Adeel has been involved with media planning and buying, television production and digital sales for the last 15 years in Pakistan, UK and Singapore. His current role at Google entails working with large media companies in SEA emerging markets, across a number of areas including ad monetization through DoubleClick platforms and YouTube content management.

Panelists

COO, Patari

Ahmer Naqvi

COO, Patari

COO, Patari

Ahmer Naqvi

COO, Patari

Ahmer Naqvi is the COO of Patari, Pakistan’s largest audio platform. He is also a freelance journalist on cricket, music and pop culture. He tweets as @karachikhatmal.

 Co-founder, Mangobaaz

Ali Ahsan

Co-founder, Mangobaaz

 Co-founder, Mangobaaz

Ali Ahsan

Co-founder, Mangobaaz

After completing his bachelor’s in Industrial Engineering from the University of Wisconsin-Madison, Ali spent two years in San Francisco at a software company called Okta which went public this year at around $2 billion. While overseeing the day to day operations and strategy, Ali has been leading MangoBaaz’s new platform www.hungerist.com where they seek to challenge the way in which people perceive media companies and what it means to be a content company.

Head of Digital Communications & Innovations, K-Electric

Adil Hussain

Head of Digital Communications & Innovations, K-Electric

Head of Digital Communications & Innovations, K-Electric

Adil Hussain

Head of Digital Communications & Innovations, K-Electric

Adil Hussain is heading Digital initiatives at K-Electric, where he developed the KE Social Media model for services-sector (nominated by the Energy Institute Awards 2017) and established KE Social Media unit from a one-person operation to a 13-member department for online presence management. He is also responsible for digital acceleration and automation within the company. His endeavours have earned various accolades and praise for KE’s Social Media initiatives over the past few years.

Tech Blogger, ProPakistani.PK

Aamir Attaa

Tech Blogger, ProPakistani.PK

Tech Blogger, ProPakistani.PK

Aamir Attaa

Tech Blogger, ProPakistani.PK

Aamir is a tech blogger at ProPakistani.PK. ProPakistani is largely known for publishing content related to local telecom and broadband industry and is one of Pakistan’s largest and fastest growing independent news platform.

Founder and CEO, Food Fusion

Asad Memon

Founder and CEO, Food Fusion

Founder and CEO, Food Fusion

Asad Memon

Founder and CEO, Food Fusion

Asad Memon is the Founder and CEO at Food Fusion which was established with the vision to bring the new generation of cooks on a highly engaging digital platform and make cooking exciting. Given his ideation and knack for creativity, he has been able to generate massive engagement levels over three brands (Food Fusion, Healthy Fusion and Food Fusion Kids) and substantial reach in a little more than a year, making food fusion the only food YouTube channel from Pakistan to make it to world top 100 food Youtube channels by Feedspot.

Founder & CEO, Augmentify

Anthony Permal

Founder & CEO, Augmentify

Founder & CEO, Augmentify

Anthony Permal

Founder & CEO, Augmentify

Anthony is the Founder & CEO at Augmentify, a Middle East based digital marketing solutions company. An inbound and digital marketing specialist, he began his career 18 years ago as a failed car loan salesman which set him on a collision course with the marketing industry. The marketing industry won and used him around the world as a marketer in real estate, finance, defence, government and pharmaceuticals. He loves comics and asking tough questions.

General Manager, Careem Pakistan.

Asad Khan

General Manager, Careem Pakistan.

General Manager, Careem Pakistan.

Asad Khan

General Manager, Careem Pakistan.

Asad Khan has recently returned to Pakistan after spending 16 years in UK. He is currently the General Manager South at Careem Pakistan. Asad was previously working as Country Manager, UK and Ireland for a fortune 500 company, QuintilesIMS. Prior to that he spent 10 years establishing tech and dotcom ventures across Europe, he helped Bain Capital expand their health analytics business in EMEA region, he also co-founded Scandinavia’s first online book rental company (bogus.dk) and Germany’s biggest reunion website (Freundedirekt.de). Asad is a graduate from Govt College Lahore and an MBA from Duke University, Fuqua School of Business.

General Manager, GroupM digital

Amna Khatib

General Manager, GroupM digital

General Manager, GroupM digital

Amna Khatib

General Manager, GroupM digital

Amna Khatib is the Head of Digital at GroupM Pakistan. An expert in Strategic Communication Planning and Buying, Amna has been a part of the media industry for over 16 years, acquiring rich media communications experience while working with a wide array of international and local clients.

Program Manager, Center of Excellence in Journalism, IBA

Christie Marie Lauder

Program Manager, Center of Excellence in Journalism, IBA

Program Manager, Center of Excellence in Journalism, IBA

Christie Marie Lauder

Program Manager, Center of Excellence in Journalism, IBA

Christie Marie Lauder is a Hampshire College and Temple University alumni. She has a BA in American Studies, with a minor in religious studies. Her career has included writing on popular culture and women’s issues for a number of international outlets, as well as being a founding editor at Persephone Magazine and The Powder Room.
She has previously served as the Program Manager at the Centre for Excellence in Journalism (CEJ) and as Acting Director of CEJ from May 2015 through April 2016.

General Manager, MHL Global

Faisal Sheikh

General Manager, MHL Global

General Manager, MHL Global

Faisal Sheikh

General Manager, MHL Global

Passionate and goal oriented marketing and communications professional with no experience of the future but a knack of identifying business potentials, driving revenue growth and profitability using new media.

Faisal has an MBA in Marketing & MIS, an MS in eCRM, professional qualifications from Digital Marketing Institute and MIT Sloan.

He works as a Director with Merchant Holding in Data and Ad Technology. Faisal is also an instructor at Institute of Business Administration, Karachi.

Managing Partner, Parhlo.com

Faiza Zafar

Managing Partner, Parhlo.com

Managing Partner, Parhlo.com

Faiza Zafar

Managing Partner, Parhlo.com

Faiza Zafar is the Managing Partner of Parhlo. She oversees content management and strategy for the viral content platform. She also specializes in content integration and native marketing.

Co-Founder at Bolo Bhi

Farieha Aziz

Co-Founder at Bolo Bhi

Co-Founder at Bolo Bhi

Farieha Aziz

Co-Founder at Bolo Bhi

Farieha is the Co-Founder at Bolo Bhi, a civil society organization working on internet freedom, privacy and gender in Pakistan. Farieha Aziz is an APNS award-winning journalist and has a Masters in English literature from the University of Karachi. She’s previously worked with Newsline and has taught literature at a school in Karachi. She can be found on Twitter: @FariehaAziz.

Lawyer, Civil Rights Activist

Mohammad Jibran Nasir

Lawyer, Civil Rights Activist

Lawyer, Civil Rights Activist

Mohammad Jibran Nasir

Lawyer, Civil Rights Activist

Mohammad Jibran Nasir is a lawyer, civil rights activist, and an independent politician. Jibran is involved in disaster relief and health advocacy through Elaj Trust and is working on rights awareness, legal literacy, and social justice through Never Forget Pakistan. Jibran regularly engages youth on topics related to empowerment, tolerance, and social responsibility and has spoken at more than 50 national and international Universities including LUMS, IBA, Harvard, Stanford, Columbia.

Comedian

Junaid Akram

Comedian

Comedian

Junaid Akram

Comedian

Gaining a massive fan following on social media, Junaid uses comedy to talk on various social causes and his impressive engagement with his audiences speaks volume of the power of laughter.

Musician

Momina Mustehsan

Musician

Musician

Momina Mustehsan

Musician

Momina is an engineer, a mathematician, a social activist and a musician. She was among the BBC’s list of 100 most inspirational Women in 2017, and was featured on the SUNY Stony Brook 40 Under Forty list.

Security & Crisis Manager

Norbert Almeida

Security & Crisis Manager

Security & Crisis Manager

Norbert Almeida

Security & Crisis Manager

Norbert is a Security & Crisis manager with over 19 years’ experience in the Middle East, Africa, Europe & Pakistan regions. Passionate about volunteer work, Norbert is a qualified First Responder and regularly conducts training for local communities and interest groups in basic safety. Norbert actively shares security updates via his twitter handle @norbalm.

Editor Digital Properties, Samaa

Omar R Quraishi

Editor Digital Properties, Samaa

Editor Digital Properties, Samaa

Omar R Quraishi

Editor Digital Properties, Samaa

Omar is editor digital properties at Samaa where he looks after all of its online and digital news content in English and Urdu, social media as well as videos. He has previously worked in ARY, The Express Tribune, The News and Dawn. He tweets @omar_quraishi

Youtube Certified Video Strategist

Salma Jafri

Youtube Certified Video Strategist

Youtube Certified Video Strategist

Salma Jafri

Youtube Certified Video Strategist

Salma Jafri is a YouTube Certified Video Content Strategist and an international speaker. She is the Founder of the #BeTheMedia Mastermind – a video training academy for entrepreneurs.

She is a Channel Partner and Contributor at Entrepreneur.com and hosts a weekly video show on YouTube called “Be The Media”.

Head of Integrated Marketing Communications, The Coca-Cola Company

Sadaf Zarrar

Head of Integrated Marketing Communications, The Coca-Cola Company

Head of Integrated Marketing Communications, The Coca-Cola Company

Sadaf Zarrar

Head of Integrated Marketing Communications, The Coca-Cola Company

Sadaf is the Head of Integrated Marketing Communications at The Coca-Cola Company. She has over 14 years of Brand and Marketing Management experience combined with a passion for Communication Strategy Development and a voracious appetite for Creative Planning. She also blogs at SiddySays.